New Year | New DIY Fashion Resolutions Series - How fast fashion fuels climate change, P12
- Shidonna Raven

- 2 days ago
- 1 min read
By Helle Abelvik-Lawson
September 22, 2023
Source: Green Peace
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Report: All (Cyber) Stalking
Industry solutions are mostly greenwash
Fast fashion companies are becoming experts at offering false solutions. It’s good PR to at least seem to be trying. And sustainability is trendy now, right?
But a lot of their solutions are nothing more than greenwashing.
This might look something like: H&M pretending to be able to recycle clothing using its “Green Machine”. But they know it’ll never happen at scale, because it’s so much cheaper to landfill or burn it. Or fast fashion brands Shein, Zara and Pretty Little Thing’s new resale platforms.
How can you make your DIY one of a kind. How will you decorate and supply your back to school/college? Which crafts do you do?
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